Home Staging: The Key to Increasing Your Property’s Value
- Alexandre Strumeyer
- Feb 21
- 3 min read
I’m Alexandre Strumeyer, a real estate agent in Marbella, and today I want to talk to you about a key strategy to sell your property faster and at the best price: Home Staging.
If you’re thinking about selling your home, keep reading to discover how this technique can make a difference in your sale.
What is Home Staging and Why is it So Important?
Home Staging is a technique that involves preparing and decorating the property to make it more attractive to potential buyers. It’s not about major renovations but small, strategic changes that enhance the visual appeal and create a welcoming atmosphere, allowing buyers to picture themselves living in the property.
In a competitive market like Marbella, where luxury properties are abundant, good Home Staging can be the difference between a quick sale or having your house sit on the market for months without receiving strong offers.
Benefits of Home Staging When Selling Your Property
Increases the perceived value of the property: A well-presented home appears more elegant, spacious, and modern, leaving a great first impression and justifying a higher asking price.
Attracts more buyers: First impressions are everything. A well-decorated and tidy home stands out on property portals, drawing more interest and increasing the number of viewings.
Reduces time on the market: Properties with Home Staging typically sell up to 40% faster than those that haven’t been properly prepared.
Eases negotiations: If buyers see a move-in ready home, they are more likely to make a competitive offer without trying to lower the price due to needed repairs or lack of upkeep.
Key Tips for Effective Home Staging
Depersonalisation and neutral decor: The goal is to help buyers imagine themselves living in the home. To achieve this, remove personal items such as family photos, souvenirs, or overly bold decorations.
Impeccable cleanliness and organisation: A clean and tidy home creates a feeling of care and well-being. Pay special attention to kitchens, bathrooms, and windows, as they are key focal points for buyers.
Proper lighting: Good natural and artificial lighting can make a home look more spacious and inviting. Open curtains, use warm lighting, and avoid dark corners.
Furniture and strategic decoration: Outdated or oversized furniture can make spaces feel cramped. Sometimes, it’s worth renting modern and minimalist furniture to enhance the sense of space.
Small repairs and improvements: Minor issues like a damp wall, a broken door, or a leaking tap can give a negative impression. Fixing these small details can make a huge difference without requiring a big investment.
Neutral colour schemes: Neutral colours like white, beige, or light grey help make rooms look brighter and more spacious, while also adding a touch of elegance and modernity.
Is Home Staging Worth the Investment?
Absolutely, yes. The cost of Home Staging is far less than the price reductions buyers may demand if a property is poorly presented. Plus, selling faster means avoiding additional costs such as property maintenance or price reductions due to lack of interest.
If you want to sell your property in Marbella at the best price and in the shortest time possible, contact me. I will guide you through every step and help you make your home stand out in the market.
+34 622 22 70 78, Tel y Whatsapp.
Alexandre Strumeyer
Real estate agent, EMBASSY Costa del Sol , Marbella
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